The usual back-to-school supplies: notebooks, pencils, fishnet stockings
CLEVELAND, Ohio (August 27, 2008): We’ve all been trained to turn our thoughts to romance around the middle of February. But if the last eight years’ sales patterns at Ambiance, the Store for Lovers, are any indication, September can make a legitimate claim as the month when couples, unsolicited, are at their most intimate.
“Every year since 2000 our September sales have been 15-30% higher than August. September is consistently the only non-holiday month where sales rise without any assistance from advertising”, says Jennifer Downey, Ambiance president.
The company’s best guess is that with kids returning to school, bedtimes are earlier, leaving more time for togetherness. Which seems more plausible than…say, an increase in testosterone due to the start of football season. How about: cooler weather brings bodies closer! Nope, doesn’t add up. September’s average temperature in NE Ohio is still around 74º.
The Ambiance theory tying September sales increases to the start of school makes the most sense. After all, on top of gaining more opportunity for intimacy, for three months parents have been spending more time with kids than with each other.
Actually, it’s later in the month when the sales surge traditionally occurs. But then, it takes time to get a bit reacquainted with one’s partner…and during the first part of September a certain amount of psychic energy is spent helping kids get acclimated to new teachers and classmates.
Coinciding with this period, Ambiance stores and the company website and store windows will take on a “Back to School for Kids, Back to Fun for Grownups” theme.
Ambiance, the Store for Lovers, is a relationship resource center that combines an upscale lingerie store and a romantic gift boutique. Ambiance provides a comfortable retail shopping experience featuring an extensive selection of romantic and erotic products, with a sensitive, caring and well-trained staff. Based in Middleburg Heights, Ohio, the retailer operates eight stores in Northeast Ohio and offers online shopping at Ambiance.com.
Ambiance to Debut Adult Novelty Industry’s Latest and Great Products
CLEVELAND, Ohio (August 2008): Ambiance president Jennifer Downey attended this year’s AVN Novelty Expo in Los Angeles in search of the industry’s latest and greatest adult novelty products. The trade show, considered to be the premier event of the year for the lingerie and marital aid industry, brought together top manufacturers to showcase the latest products and developments.
While there, Downey discovered many innovative new products, along with upgraded versions of classic adult marital aids. “The industry is constantly growing. There are a lot of current advancements taking place and I saw a lot of new and exciting items at the expo.”
In keeping with Ambiance’s commitment to providing its customers with the latest innovations and products, much of the latest romance technology showcased at the expo will soon be brought to local customers. “Ambiance has always strived to make contemporary, inventive marital aids available to our valued customers,” stated Jennifer Downey, Ambiance President. Cleveland-area customers who care about their love life will be able to purchase the latest merchandise in local Ambiance stores in the coming months. Along with classic toys and items, many memorable new items debuted at the show this year. Some of the standouts include advances in lubrications and oral stimulation products.
In addition to brand new items, many products are being upgraded and refined to better suit customer wants and needs. These various upgrades and innovations are made with customers in mind to ultimately benefit them. Some of the recent advances include mechanical upgrades, specifically the motors of vibrating items. The motors are becoming more powerful, with more speed settings and vibration options. In addition to this, the sound level is being improved upon, with many toys becoming almost completely silent. These new, quieter products are great for couples who need to be discreet.
Additional women’s products are also being refined. With women making up a large segment of consumers of marital aids, manufacturers are making certain products more appealing to women by using more realistic materials and women-friendly colors and packaging. Women customers have responded favorably to products geared specifically to them. Manufacturers have recognized this and are tailoring products to reflect women consumers’ preferences.
Another key observation was the emergence of more items geared towards the male and gay clientele. Some of the innovations include male-specific lubricants and lotions, along with new advancements in anal novelty items. Much of the above items and romantic technology will be made available to local Ambiance customers in the near future. The additional product selection will increase Ambiance’s already diverse merchandise and give gay couples more options to help spice up their love life.
To better assist local area consumers, Ambiance strives to provide its customers with inexpensive entertainment. The current state of the economy has caused many to curb spending habits. In light of this, Ambiance offers reasonably-priced recreation to local couples. Ambiance’s selection of products gives couples the low cost option of a “night-in” with their toys; an economical alternative to expensive nights out on the town.
Please look for the above products to be available in all Cleveland-area Ambiance locations within the coming months. Please visit our retail locations or www.ambiance.com to learn about and purchase products. |
